Postcards have been a popular form of communication for over a century, with millions exchanged around the world each year. But the history of postcards is more than just a story of communication — it is a fascinating tale of innovation, art, and social change.
At Mary L. Martin Vintage Postcards, we’re preserving history through our collection of vintage postcards. Shop our online store or join a live online auction to uncover the history hidden between the lines of messages and photos from the past.
Early Postcard History
The first postcards appeared in the late 19th century, initially used by businesses for advertising purposes. However, it wasn’t long before people began using postcards to send personal messages to friends and family. The first postcards were plain, with just a space for the address and a brief message on the back. But by the early 1900s, postcards had become an art form with intricate designs and beautiful illustrations.
Stamped Postcards
Stamped postcards are another interesting piece of postcard history. In the early 1900s, the US Postal Service issued stamped postcards, which had a pre-printed stamp on the front. These postcards were popular with businesses, as they were cheaper to send than regular mail. Stamped postcards were also popular with collectors, as they offered a unique look at postal history.
The White Border Era
The time period between 1915 (or 1916 in some sources) and 1930 is commonly referred to as the White Border Era of postcards, as postcards from this period were typically printed with white borders surrounding the image. This cost-saving measure came on the heels of World War One, as the white border reduced the image size and subsequently saved on ink costs. Everyone was making cutbacks at this time in history, and postcards were no exception.
The Linen Card Era
With advancements in technology, publishers were able to print postcards on linen paper stock, which has a high rag content, resulting in a textured feel. These postcards were not only cheaper to produce but also allowed for the use of bright dyes for image coloring. This made them highly sought after by roadside establishments looking for cost-effective advertising options and makes them a unique and beautiful addition to any vintage postcard collection today.
Vintage postcards are popular collectibles today, with many people drawn to their unique designs and historical significance. Vintage postcards offer a glimpse into the past, reflecting the social, cultural, and artistic trends of the time. Many vintage postcards feature iconic landmarks or important events, making them valuable primary sources and pieces of history.
If you are interested in diving into the history of postcards and collecting some bits of history yourself, check out the collection at Mary L. Martin Vintage Postcards.
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